A New General Management for HUB Montreal!

The Essential Marketplace for Digital Creativity in Quebec Returns to Montreal Under the New Co-Executive Direction of Rachel Parent, in October 2024, 21, 22 and 23. 

Montreal, April 2, 2024 – HUB Montreal, the marketplace event for business development in digital creativity, announces the appointment of Rachel Parent to the position of Co-Executive Director of the organization, as well as significant changes within its administration. This development ensures the perennity and the growth of the event, particularly through its 8th edition from October 21 to 23, 2024. Rachel’s strategic vision for future editions of HUB Montreal is simple: strengthen the influence of local creative talents and deepen the professional network through increased collaboration with the local and international ecosystem. 

“After a record year which allowed us to demonstrate the creative power of the Montreal ecosystem and the importance of our international market, I am honored to continue this momentum as Co-Executive Director of HUB Montreal” declares Rachel Parent. 

Rachel will be supported by David Dubé, CEO and founder of Kartel Musik, who becomes Co-Executive Director, Executive Vice-President and Executive Director of Avalanche Prod. 

HUB Montreal will focus on the importance of generating more business opportunities through a new event format. This new event format will be structured by sectors of activity and trends. The objective is to attract a new clientele that is more targeted and more connected to the cultural and creative industries. 

“I am very happy to join Avalanche Prod today, recognized on the Montreal scene for its expertise in creating and organizing events. I wish to bring, in collaboration with Rachel, a real change within the organization and consolidate the international vision of these three events” declares David Dubé. 

“For this 8th edition, we have, more than ever, the desire to promote HUB Montreal as a business catalyst through new strategic collaborations within our cultural and creative industry. Focusing on the international market is our priority to position Montreal in the eyes of the world as an essential commercial showcase for digital creativity. This international dimension will be at the heart of the programming for the 8th edition, which will focus particularly on the future of the sector on a global scale with: Horizon(s): technologies of perception and action. » she concludes. 

About Rachel Parent

Present at HUB Montreal since 2021, Rachel Parent has held key positions, notably as Project Manager and Head of Programming. She has been able, thanks to her unparalleled relational skills and good knowledge of the sector, to build lasting business relationships with the entire digital ecosystem, both locally and internationally, while promoting the Quebec creative talent. 

About David Dubé

Artistic producer and entrepreneur, David Dubé is recognized for having left his mark on the Quebec music scene, contributing to the success of numerous artists, groups and collectives. 

After a stint at Cirque du Soleil, he founded Kartel Musik, a subdivision of HLM records, with the mission of supporting artists of various musical genres, particularly on the international scene. David is also recognized in the digital sector for the first AR application for Ubisoft’s Assassin’s Creed in 2012, several 360 video projects notably for Videotron and Samsung but also the first VR 360 activation of IronMan Tremblant in 2016. 


About HUB Montreal 
Founded in 2017 by Sébastien Nasra, HUB Montreal is an international event-market, business catalyst for digital creativity companies in the fields of culture, entertainment and experiential marketing. HUB Montreal presents companies and creators who are redefining the rules in the art of wowing ever-changing audiences. 

About Avalanche Prod 
Founded in 1994 by Sébastien Nasra, Avalanche Prod specializes in event production and architecture. Its mission is to provide cutting-edge expertise in the creation and delivery of high-level festivals and conferences (B2B and B2C), as well as innovative initiatives to export creative talent internationally. 

Press contact 

Pauline Lazarus 
YPR Canada