Montreal, November 6, 2025 — Boldness, energy, and unprecedented collaborations defined the 9th edition of HUB Montréal, presented by National Bank of Canada in collaboration with Christie, which exceeded all expectations. From October 20 to 22, over 1,200 participants from 29 countries converged on Montreal for an edition unanimously praised by leaders and creators across the global digital creative ecosystem.
“This 9th edition reaffirmed how Québec’s digital creativity can stand among the best in the world. Our goal was to create a space for exchange and wonder—where ideas, technologies, and talents intersect to shape the future of our ecosystem,” said Julie Dalbec, Head of Programming of HUB Montréal.
Under the theme of intersectoral collaboration, this edition highlighted the richness and potential of digital creativity in all its forms. HUB Montréal explored the connections between creativity and gastronomy, architecture and design, as well as eco-responsibility and digital innovation. More than ever, the event established itself as a true catalyst for convergence, bridging industries that may seem worlds apart—but are united through creativity.
Over three days, HUB Montréal offered a diverse program of more than 120 professional activities, blending international conferences, thematic workshops, showcases, and new formats such as Deep Dives, Reverse Pitches, Spotlight On, and Best Practices sessions.
Creative and technological leaders from around the world—including Nell Withley (Marshmallow Laser), Ramy Elnagar (White Mirror), Adriano Martella (Filmmaster), Nathalie van Sasse van Ysselt (NVSVY), Brian Mirakian (Populous), Vincent Leclerc (PixMob), Dominic Audet (Moment Factory) et Myriam Achard (PHI)—took the stage to share insights under this year’s theme: “Infinite Possibilities: When Humans and Technology Come Together, the Power of the Unity Reaches Its Peak.”
A standout moment was the public launch of Orio, the creative, sovereign, and eco-responsible cloud platform, in the presence of Christine Fréchette, Minister of Economy, Innovation and Energy, and Mathieu Lacombe, Minister of Culture and Communications.
At the heart of HUB Montréal lies its B2B matchmaking program, which once again proved instrumental in connecting Québec’s creative studios with international buyers. This year, nearly 1,300 pre-arranged meetings took place, leading to strategic partnerships, co-productions, and new export opportunities.
“HUB Montréal is much more than an event—it’s a true engine for opportunity. Our B2B meetings model is one-of-a-kind in the creative industries conference landscape. Thanks to personalized support and nearly a decade of deep knowledge of both local and international ecosystems, we generate real, lasting collaborations and measurable outcomes every year,” added Olivier Gagnon, Head of International Development at HUB Montréal.
→ Nearly 1,200 participants from 29 countries (+250 compared to 2024)
→ Over 120 professional activities, including several new formats
→ More than 130 Québec-based creative companies
→ Over 290 international guests
→ More than 1,700 business connections, including 1,300 organized by HUB Montréal’s concierge service
→ 4 projects featured in the Entertainment Section powered by Loto-Québec
The edition concluded with a festive closing ceremony at Place des Arts, presented by Panasonic in collaboration with Place des Arts, celebrating the excellence and diversity of Québec’s creative talent.
The international jury, composed of Laetitia Bochud (Narrative, Virtual Switzerland), Marie-Hélène Delage (Cirque du Soleil), Tony Guillan (Southbank Center), Rhonda Rubinstein (California Academy of Science), and chaired by Philippe Rivière, Chief Digital Officer at Art Explora, honored five outstanding projects.
“Every year, HUB Montréal gathers the most daring minds, dreamers, and innovators shaping the future of creative industries here in Québec and around the world. This 9th edition stood out for the vision and quality of the projects presented,” said Philippe Rivière, Director of Digital, Art Explora.
Echo — Studio Dpt.
A suite of intelligent tools that redefines cultural discovery through personalized, immersive experiences—from virtual visits to interactive storytelling—transforming how audiences explore museums, exhibitions, and performances.
Blur — PHI Studio
A mixed-reality theatre experience exploring the liminal space between life and death, fact and fiction. Ten spectators are immersed in a surreal world where a live performer interacts with a virtual environment, revealing both the promises and the perils of technological progress.
Fury Position Engine — The Fury
A cutting-edge positioning engine developed in collaboration with Robert Lepage for the Canada Pavilion at Expo 2025 Osaka. The technology embodies Canada’s creative and technical excellence in delivering a groundbreaking sensory experience.
Special mention to Mirari for its key role in the project’s scenographic adaptation.
Nanualuk – Northern Expedition — GSM Project
The new permanent exhibition at the Montréal Science Centre invites visitors to explore the Arctic through 21 interactive missions blending storytelling, science, and culture.
Emilie F. Grenier, Executive Creative Director at TAIT Montréal
An homage to the boldness and leadership of visionary women in the creative industry.
Special mention to Amy Chartrand, Creative Director at Les Heureux.
“The unanimous feedback from participants is clear: this was the best edition of HUB Montréal since its creation. This success reflects the vitality of our creative ecosystem—driven by visionary partners and a community that constantly pushes the boundaries of what’s possible,” concluded Rachel Parent, Executive Director of HUB Montréal.
Building on this momentum, HUB Montréal is already preparing its 10th edition, which promises to mark a new chapter in celebrating and showcasing Québec’s digital creativity on the world stage.
HUB Montréal would like to thank all its partners for this 9th edition.
HUB MONTRÉAL THANKS ITS 2025 EDITION PARTNERS
