The Innovation and Technology Committee

THE INNOVATION AND TECHNOLOGY COMMITTEE supports HUB Montreal to ensure that technological themes remain at the forefront, and above all that the content presented reflects and enriches our Montreal ecosystem, through its relevance, the diversity of subjects and speakers, and its originality .
Members share their expertise and knowledge on the most strategic topics to highlight in publishing and programming.

Morgan Bouchet

Morgan Bouchet

Morgan Bouchet

Global Head of Immersive, web3 & Gen AI marketing

Orange Innovation Group

Hugues Bruyère

Hugues Bruyère

Hugues Bruyère

Chief of Innovation and Co-Founder of Dpt

Dpt

Thibaut Duverneix

Thibaut Duverneix

Thibaut Duverneix

CEO and Executive Creative Director

Gentilhomme

Nichola Lapierre

Nichola Lapierre

Nichola Lapierre

Producer

TKNL Production

Christine Latour

Christine Latour

Christine Latour

Chief Marketing and Communications Officer

Solotech

Mathieu Larivée

Mathieu Larivée

Mathieu Larivée

Founder

Lüz Studio

Catherine Martel

Catherine Martel

Catherine Martel

Fans's Engagement, Transmedia Activation, ARG and Interactive Marketing

Alice & Smith Studio

Luc Mayrand

Luc Mayrand

Luc Mayrand

VP, Portfolio Creative Executive

Walt Disney Imagineering

Janicke Morissette

Janicke Morissette

Janicke Morissette

Cofounder, Creative Producer Creative Director

Silent Partners Studio

Sandra Rodriguez

Sandra Rodriguez

Sandra Rodriguez

Art director in interactivity, VR, XR, AI

Mathieu St-Arnaud

Mathieu St-Arnaud

Mathieu St-Arnaud

Chief Creative Officer and Co-founder

Normal Studio

Louis-Richard Tremblay

Louis-Richard Tremblay

Louis-Richard Tremblay

Executive Producer

ONF

Antoine Roy Larouche

Antoine Roy Larouche

Antoine Roy Larouche

Head of Operations

Thinkwell

Morgan Bouchet

With over 22 years of experience in digital businesses, telecom services, and content/creative innovation, Morgan Bouchet lead the company’s Metaverse/XR/Marketing GenAI initiatives. He states, “The new field of 5G and XR/Metaverses (AR, VR, MR, Spatial…) is opening new perspectives for the media industry, telecom operators, and startups. It is revolutionizing how we live, entertain, and work, while also introducing new questions around interoperability, sovereignty, and security ». 

 

Morgan Bouchet has been teaching Metaverse & Immersive Marketing at SciencesPo since 2018.  

Additionally, Morgan Bouchet is the co-founder of the AFXR (https://www.afxr.org), contributing to the advancement and understanding of XR technologies.  

 

Morgan Bouchet also leads the Generative AI (Gen AI) for marketing initiatives at Orange Innovation. Through Gen AI, Morgan Bouchet’s marketing strategies at Orange Group incorporate advanced data analytics, personalized customer experiences, and AI-driven content creation to engage and captivate audiences in the evolving digital landscape 

Hugues Bruyère

Hugues Bruyere is the chief of innovation and co-founder of Dpt, an award-winning studio that meshes the virtual and physical. For the past 20 years, Hugues has embraced new technologies and creative explorations as a means to create interactive and immersive experiences. 

Thibaut Duverneix

Thibaut is one of the few creative directors in the industry with a remarkable mastery of both artistic creation and technological design. He graduated with honors from the École Européenne Supérieure de l’Image in France, and earned a post-graduate diploma in digital technologies in design arts practice from Concordia University in Montreal.  

In 2012, Thibaut was named one of the world’s top creatives under 30 in the “Young Guns” category of the New York Art Director Club. In 2014, he founded Gentilhomme, a Montreal-based multimedia entertainment studio where he is executive creative director.   

In recent years, Thibaut and his team had the honor of collaborating with customers in the international such as Orlando International Airport and Nashville International Airport, Ninech Nails artists, Fall Out Boy and Charlotte Cardin en plus grandes marques, notably VOLTA du Cirque du Soleil and BRP, where he realized a video mapping of the Burj Khalifa in Dubai for the Can-Am Maverick R. He has also directed music videos for Elton John, 5 Seconds of Summer and Tierra Whack, including the latter’s mini “album-film” WHACK WORLD, which was ranked among the best music videos of 2018 by Pitchfork, Rolling Stone, Billboard, New York. Times, Vice, Noisey and many others. 

Nichola Lapierre

Since graduating from the theatre school at Cégep de Saint-Hyacinthe in 2004, Nichola has distinguished himself with his creativity and technical sensitivity. In just a few years, he has collaborated on more than fifty notable creations. As a production and technical director, he has worked on theatrical productions, musicals, operas, circus performances, lighting design, and multimedia installations. 

In 2012, his thirst for learning and desire to experiment with new media led him to dive into the world of film and television production and post-production. As a manager and producer, he honed his knowledge of the field, allowing him to understand every aspect of this facet of entertainment. 

With these diverse experiences, he has been part of the TKNL team since 2018. In his role as a producer, he is motivated by the desire to create impactful immersive experiences and showcase local creative talent. 

His deep environmental values now drive him to further his reflection and refine his vision at HEC in Sustainable Development Management and Circular Economy. With this new perspective, Nichola aims to shape the productions of the future. 

Christine Latour

Christine Latour has been developing and leading the Marketing function at Solotech since January 2018. She joined the team as Director of Marketing and Communications, then became Vice-President, Marketing and Communications in 2019. She was appointed Vice-President, Marketing, Communications, and E-Commerce in April 2020 before being promoted to Chief Marketing and Communications Officer in December 2022. 

Ms. Latour has worked in business development and communications for over 15 years in Quebec and the United States. She holds a bachelor’s degree in Business Administration from HEC Montréal and a master’s degree in Tourism Management, e-marketing profile, from Purdue University in Indiana in the United States. 

Mathieu Larivée

With a background in production design and lighting, Matthieu Larivée founded Lüz Studio on a simple, powerful idea: design and treat virtual light and video for live events like real-world light and you’ll get real-world impact and emotion. 

 

From his base in Montreal, Matthieu has spent decades lighting up the world of entertainment on the global stage. His experience is varied and his reputation across industry sectors like theater, television, music and special and corporate events is enviable. 

 

Matthieu has helped create the stage shows of a dizzying variety of musical giants. From the gritty flash of bands like Metallica, Foo Fighters, Panic At The Disco!, and Jack White, to the more mainstream sparkle of acts like Carrie Underwood, Billy Idol, and Jelly Roll. Beyond music, he’s collaborated with the Cirque du Soleil on a touring show and a residency, and with the The Nevada Ballet Theater in Las Vegas on a production of the Christmas Classic The Nutcracker. 

 

Matthieu has earned international acclaim and many awards, including being named a member of the Rolling Stone Culture Council. 

Catherine Martel

With a track record spanning nearly 15 years in the ever-evolving domain of new media, Catherine emerges as a marketing trailblazer in interactivity, digital strategy, and consumer psychology on a global scale. She leads the charge in gamification and interactive marketing initiatives as the senior business lead at Alice & Smith Studio, an industry-leading transmedia agency. As Alternate Reality Game pioneers, they help IPs and brands foster deep engagement within communities of fans and attract the next generation of players to expend the cultural relevance of games. They collaborate with clients such as Red Bull, Microsoft, NBA, Funcom, Paradox Interactive, Nacon and Hello Games. 

Luc Mayrand

As a Portfolio Creative Executive at Imagineering, Luc Mayrand leads the creation of ideas from the earliest stage, to then develop them, sell them and turn them into the experiences inside and outside the parks. Central to the creation of these projects is fostering deep collaboration in the diverse teams behind the ideas, wide reach in partnerships, and rapid iteration.  He has used this approach successfully for attractions, resorts, and new business development. 

 

Recent projects include the multi-year expansion of Hong Kong Disneyland featuring a new land theWorld of Frozen, and the re-invention of the icon of the park:  the Castle of Magical dreams;  Zootopia and Pirates of the Caribbean’s Treasure Cove for Shanghai Disneyland;  Mission: Space at Epcot in Florida.  Prior to Disney Luc worked on films, television, and experiences around the world. 

 

Luc’s work and play have been motivated by a lifelong passion for the future, stories, culture, science and design.  Luc is originally from Montréal, Canada. He and his family live in Pasadena, California. 

Janicke Morissette

With a legacy of 20+ years as a creative designer in the design & entertainment industry, Janicke has overseen numerous internationally acclaimed experiences for the world´s most iconic artists. Co-founding SPS in 2014, Janicke has led teams to craft award-winning content and iconic stagecraft for global tours, broadcast shows and live events. Her hands-on role in SPS production is a demonstration of her passion & unwavering dedication to excellence.

Sandra Rodriguez

Sandra Rodriguez is a creative director and emerging artist, as well as a sociologist of media technologies (PhD). Winner of Best VR Leipzig, Best VR Numix, UNVR, and a prestigious Golden Nica at Ars Electronica, her works of the last decade address machine learning, generative AI and large language models, hijacking the prescribed uses of artificial intelligence systems into augmented dance adaptations, live performances, multi-user experiences, museum installations or large-scale exhibitions. Rodriguez is also a Fellow of the Sundance Institute, a MacActhur Foundation Grant for Non-Fiction, and has been a mentor, speaker or jury member for major festivals including Tribeca, Cannes, Sundance, SXSW, IDFA, etc. From 2017 to 2022, Rodriguez founded and taught “HackingXR” at the Massachusetts Institute of Technology, MIT’s first-ever official curriculum for immersive media creation. Winner of Hub Montreal’s Femme Créative 2023 award, her current projects lie at the crossroads of AI, XR and human creativity. 

Mathieu St-Arnaud

Mathieu St-Arnaud is the Chief Creative Officer and co-founder of Normal, an independent creative studio based in Montreal since 2009. It is with his holistic approach and extraordinary enthusiasm that he strives to infuse wonder and passion into everything he undertakes in order to make life legendary every day. 

Louis-Richard Tremblay

Louis-Richard Tremblay directs the new innovation laboratory at National Film Board of CanadaPreviously executive producer of the Interactive productions Studio. He first stepped into a producer role with the NFB in 2013, after leading projects and managing creative and technologic teams for CBC/Radio-Canada. Fascinated by the transforming power of media creation of all kinds, he has guided numerous international co-productions, and produced dozens of award winning works in Canada and internationallyHe is driven by the thrill of working with people who join forces to push the limits of their craft to find new ways to look and comprehend our complex world. 

Antoine Roy Larouche

In 2020, I joined the Thinkwell team, a TAIT Group company since 2022, first as Producer and then Director of Operations for the Montreal studio.  

The previous years had been mainly devoted to C2 Montréal, where I led the creation and development of collaborative experience programming and the creative direction of events from the very first edition in 2012 to 2018. I produced dozens of events both in Montreal and internationally.