The world’s greatest museums continue their digital revolution at HUB Montréal

The influence of digital technology is increasingly present, particularly within museum institutions, opening new opportunities for mediation, exploration and conservation.

These digital initiatives not only attract a wider audience, but are also valuable resources for researchers, students and the general public.

More specifically, museums can gain access to the digitization of their collections, the creation of virtual exhibitions, the use of interactive mobile interfaces and the development of new education techniques, etc. Museums can also reach a more diverse audience and a new clientele through the production of immersive and interactive, virtual reality (VR) or augmented reality (AR) experiences, enhancing the visitor immersion.

Immersive museum spaces are revolutionizing the way we experience art, history and culture. The days of passive observation are finish : today, visitors are invited to enter captivating worlds where they become active participants in the narrative.

Furthermore, the use of immersive technologies democratizes access to art and culture. By combining traditional exhibitions with cutting-edge technologies, they have the potential to reach a wider audience, transcending geographical boundaries and language barriers.

By continuing to embrace this immersive revolution, museums not only preserve our rich heritage, they also create dynamic spaces that inspire, educate and connect to the world.

The use of these new technologies contribute to the development of these cultural institutions, making them ever more dynamic, inclusive and relevant in the digital age.

In this context, which is particularly favorable for business development between our digital creativity companies and major international museums, Rachel Parent and Marie Côté were present at ECSITE, an international conference bringing together science museums from over 50 countries. Their participation gave the opportunity to :

  • Approach new buyers following a glaring observation: creative studios and museums are increasingly – keen to meet and collaborate. Ecsite was therefore a great opportunity to join the pool of major international science museums, inviting them to HUB according to the relevance of their development of activities linked to digital creativity.
  • Discover the major trends in the museum sector: through the event’s rich and diverse programming, Rachel and Marie were able to identify and understand the major trends in the sector. Without a doubt, there’s a real desire on the part of museums to innovate and turn to interactive and immersive content to enhance their offerings, while approaching this technological shift in the best possible way in order to welcome projects from elsewhere while ensuring their scientific and educational relevance.
  • Follow-up with HUB Montreal’s allies: Science Museum Group, TELUS Spark Science Centre, Universcience Paris, etc.
  • Promote HUB Montreal 2023 and the local digital ecosystem while preparing a potential HUB mission on the road to ECSITE in 2024 with a delegation of Quebec studios.

It is in this perspective that HUB Montréal will welcome, in October of this year, major institutions such as the Rijks Museum, which recently launched its Closer to Vermeer website, an online digital experience exploring the work of the great Flemish master; the Science Museum Group, the Orsay Museum; the Fine Arts Museums of San Francisco, MEET Milan, the Museum national d’Histoire Naturelle, Universcience and Territoire de Sciences. These organizations will be able to meet leading Quebec creative companies in the digital field through workshops and networking sessions.

These workshops, one dedicated to science museums and the other to art and heritage museums, will give the opportunity to local and international key players and studios to discuss the role of digital creativity at the service of museums and explore new trends, issues and business models for this type of project. Case studies presented by major institutions, followed by discussions, will result in a form of manifesto to be shared with participants. This tool could also serve as a basis for future workshops at events such as ECSITE in 2024.

From October 16 to 18 at OASIS immersion and beyond in the Palais des Congrés, HUB Montréal will undoubtedly be the ideal place to pursue discussions on the digital future of museums! A not-to-be-missed event for museum professionals, curators, mediators and art historians alike.