A 9th edition focused on co-creation, innovation, and global partnerships
Montreal, September 18, 2025 – HUB Montreal, the international marketplace for digital creativity, today unveils the program for its 9th edition, taking place from October 20 to 22, 2025. Presented by National Bank, in collaboration with Christie, the event reaffirms its position as a strategic international platform, bringing together key local and international players to explore emerging sectors and share trends, innovations, and best practices.
Under the theme “Infinite Possibilities: when humans and technology come together, the power of unity reaches its peak,” HUB Montreal 2025 offers a diverse program looking toward the future of the industry.
This 9th edition highlights how digital creativity is transforming emerging sectors such as gastronomy, wellness, and the performing arts. It brings together renowned international guests alongside Quebec talent, emphasizing the richness of exchanges and the global reach of the event.
Among the highlights, Jade Frommer, Co-founder and President of Éphéméra, will showcase how mealtime can be transformed into immersive, multisensory experiences.
Ramy Elnagar, Co-founder of White Mirror, and Mandy Mandelstein, Experience Design Lead at Gensler, will demonstrate, with concrete examples from Quebec and abroad, how intentionally designed environments foster creativity, collaboration, and meaningful exchanges.
Randy Weiner, Producer and Playwright of Masquerade: The Phantom of the Opera Immersive Experience, will share his vision for the future of immersive theatre, exploring new boundaries between humans and technology to imagine innovative forms of artistic expression.
Finally, the 9th edition introduces new, hands-on formats that promote international collaboration. Exclusive sessions will provide behind-the-scenes insights into flagship projects such as Interstellar Arc by Félix & Paul Studios at AREA15, while strategic presentations will highlight the ambitions of major institutions like Wales Millennium Centre, Art Explora, and Culturespaces Studio, all seeking new collaborations with local creators.
With over 100 professional activities, HUB Montreal 2025 also celebrates the excellence of Quebec’s digital creativity. The program includes showcases of local projects, technology demonstrations, immersive city-wide experiences, and the participation of key players such as Moment Factory, Rodeo FX, Behaviour, and Supply and Demand.
A true catalyst for networking, visibility, and business opportunities, HUB Montreal continues its mission: to propel Quebec creative talent onto the international stage.
Tickets: https://hubmontreal.com/billetterie-2025
Full Program: https://hubmontreal.com/programmation
About HUB Montreal
Founded in 2017, HUB Montreal is a non-profit organization designed to propel local creative and cultural industries in the digital sector onto the international stage, through its annual marketplace event, tailored B2B networking opportunities, and global network.
HUB MONTRÉAL THANKS ITS 2025 EDITION PARTNERS
